Street Cast models was established in 2008 by stills producers Fiona Watson and Deborah Partington.
Having worked in advertising for many years they had received the same casting brief time and time again; clients wanted people who looked believable for their campaigns rather than models. Fiona and Debs had started to cast people via street casting, community groups and colleges in response to this and a database of real people was formed.
Expanding on this by photographing the people in the studio and offering a model agency style service was a natural progression and has proved a winning formula.
Street Cast is still managed by Fiona 12 years on and consistently gets great feedback from their numerous returning clients on the lovely people the agency supplies for their shoots.